SOLVED

41) In business-to-business channels, the functions of a merchant wholesaler are performed by a(n) ________. A) sales office B) commission merchant C) merchant broker D) business retailer E) industrial distributor 42) Which of the following statements about business-to-business channels is true? A) Direct channels are more common in business-to-business markets than consumer markets. B) Business-to-business channels have few parallels with consumer channels. C) The size of business markets makes indirect channels more efficient. D) Indirect channels are more common in business-to-business markets than consumer markets. E) When an industrial distributor is included in a business-to-business channel, the channel is by definition direct. 43) Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel? A) dual or multiple distribution system B) intermediation C) knowledge management D) supply chain management E) vertical marketing system 44) Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market? A) a vertical marketing system B) a horizontal marketing system C) a hybrid marketing system D) a logistics system E) an intensive distribution system 45) Which of the following is most likely to force a manufacturer to pay a slotting allowance? A) a selling agent B) a merchandise broker C) a large retail chain D) a small retailer E) a rack jobber 46) Which of the following should be the first step in distribution planning? A) identifying the channel leader B) determining a distribution budget C) developing distribution objectives D) evaluating the internal and external environments E) determining the desired level of distribution intensity 47) Once an organization has developed its distribution objectives, it should next ________. A) identify the channel leader B) determine a distribution budget C) select the optimum number of channel levels D) define the target market and articulate the market segmentation strategy E) evaluate the internal and external environments 48) Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers. A) independent B) product-related C) contract D) merchant E) domestic 49) Which of the following is NOT a true statement about conventional marketing systems? A) Conventional marketing systems are multilevel distribution channels. B) Most conventional marketing systems are highly successful. C) Members of conventional marketing systems work independently of one another. D) Members of conventional marketing systems do not work toward the same broad goals. E) Relationships between members of conventional marketing systems are limited to simply buying and selling from one another. 50) A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________. A) independent vertical marketing system B) conventional marketing system C) independent channel D) corporate vertical marketing system E) administered vertical marketing system