71) Supply chain management is primarily used to optimize business processes within the organization. 72) Supply chain execution involves the development of various resource plans to support the efficient and effective production of goods and services. 73) Supply chain efficiency is the extent to which a company’s supply chain is focusing on maximizing 74) Supply chain management systems allow users to make trade-offs between efficiency and effectiveness for individual components or raw materials. 75) Although RFID tags contain more information than bar codes, they require time-consuming hand 76) Customer relationship management systems collect the data that can be mined to discover the next product line extension that consumers covet. 77) Customer relationship management applications are commonly integrated with a comprehensive enterprise resource planning implementation to leverage internal and external information to better 78) Customer relationship management allows organizations to focus on driving revenue as well as on reducing costs, as opposed to emphasizing only cost cutting. 79) Operational customer relationship management refers to the systems used for providing effective and efficient communication with the customer from the entire organization. 80) Customer service and support, the second component of an operational CRM, refers to systems that support the day-to-day sales activities of an organization.