SOLVED

31) Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers? A) greenwashing B) green marketing C) triple bottom line orientation D) social marketing E) social networking 32) The direct financial impact of a firm’s expenditure on marketing activities is called the ________. A) value chain B) value proposition C) differential benefit D) return on investment (ROI) E) utility function 33) It is most accurate to say that popular culture consists of the ________ that the mass market consumes. A) myths B) social services C) consumer goods D) forms of entertainment E) value propositions 34) Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald’s commercial. This is an example of a marketing message communicated in the form of ________. A) social marketing B) e-commerce C) value management D) a myth E) a distinctive competency 35) ________ are intangible products that we pay for and use but never own. A) Consumer goods B) Services C) Industrial goods D) E-commerce products E) Value products 36) ________ are the tangible products that individuals purchase for personal or family use. A) Consumer services B) Consumer goods C) E-services D) E-products E) Industrial goods 37) More goods and services are sold in the ________ market than in the ________ market. A) domestic; international B) business-to-business; consumer C) consumer; producer D) industrial; business-to-business E) e-commerce; Internet 38) ________ marketing is the marketing of goods and services from one organization to another. A) Distributive B) Consumer C) Customer D) Business-to-business E) Target 39) ________ is the buying and selling of products over the Internet. A) Consumer-generated marketing B) Consumer relationship management C) E-commerce D) Social marketing E) Social networking 40) Which of the following is the industry term for inventory and cash losses from shoplifting and employee theft? A) bait-and-switch B) anticonsumption C) demarketing D) shrinkage E) lifetime cost of a customer