SOLVED

APPLICATION QUESTIONS Multiple Choice 111. Apex Corporation is one of the best in its industry in terms of costs and performance. Many companies will probably use Apex as a ________. a. target b. benchmark c. competitor to beat d. future supplier e. sounding board for ideas 112. James Franks has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Franks’ task is best described as part of the ________. a. market-sensing process b. new-offering realization process c. customer acquisition process d. customer relationship management process e. fulfillment management process 113. When a customer places an order at BookBox.com, the company processes the customer’s payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________. a. market-sensing process b. customer acquisition process c. customer relationship management process d. fulfillment management process e. new-offering realization process 114. Netflix, the pioneer online DVD rental service, has several ________, including fast delivery and a deep catalogue of titles for customers to choose from. a. core competency b. distinctive capabilities c. market savvy d. business touch e. intuitive synergy 115. As Kodak addresses the digital revolution taking over the photographic industry, it wants customers to see it as a leader in digital photography and is moving away from its connection to print-only photography. This would be an example of which of the following value creation steps? a. redefining the big idea b. reshaping the business scope c. repositioning the company’s brand identity d. redoing its corporate logo e. researching its competitors  Â