SOLVED

51) The main activities of value chain members include all of the following except ________. A) bringing in materials to make the product B) converting the materials into the final product C) providing unbiased information about the product to consumers D) shipping out the final product E) servicing the product after purchase 52) The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay. A) production orientation B) the triple bottom line orientation C) consumer-generated value D) socially responsible marketing E) the marketing concept 53) Social networking is an integral part of which of the following? A) the triple bottom line orientation B) lifetime value of a customer C) the value chain D) Web 2.0 E) Web 1.0 54) Which of the following is true of Web 2.0? A) It categorizes entries according to a strict taxonomy. B) It gets updated constantly. C) It is based on the open source model. D) It is based on the wisdom of crowds model. E) It improves as the number of users decreases. 55) According to the theory of the wisdom of crowds, under the right circumstances ________. A) a mass market approach is favorable to a target market approach B) a target market approach is favorable to a mass market approach C) groups are smarter than the smartest people in them D) companies can make money by giving their products away for free E) consumers can generate value 56) Consumers who create consumer-generated content for the fun and challenge of it rather than for pay are referred to as ________. A) microcelebrities B) amafessionals C) folksonomists D) open sourcers E) instapreneurs 57) Alcoholism and cigarette smoking are both examples of ________. A) anticonsumption behaviors B) “bait-and-switch” behaviors C) consumer addictions D) shrinkage E) consumed consumer behaviors 58) Consumed consumers are people who ________. A) have been “fired” as customers B) are manipulated by social marketing techniques C) experience consumer addiction D) participate in social networking E) become commodities themselves 59) ________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal. A) Total Quality Management B) Sustainability C) Return on investment D) Marketing E) The open source model 60) The ________ is a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy. A) marketing mix B) marketing plan C) value proposition D) value chain E) open source model