SOLVED

116. One of the don’ts of questionnaire construction is to ensure that fixed responses do not overlap. Which of the following is the best illustration of a problem that this “don’t” might cause? a. A question has three possible responses: yes, no, or maybe. b. An income question asks for an income designation in one of the following income categories: $0–$20,000, $20,000–$40,000, or $40,000 and above. c. A consumer is asked to describe a recent event while driving. d. A consumer must describe a cartoon about buying a car. e. A consumer is asked whether or not he or she could spy on another consumer’s shopping experience. 117. If a questionnaire says “Small college classes are better places to learn effectively: (choose) 1__ Strongly disagree, 2 __ Disagree, 3__ Neither agree nor disagree, 4__ Agree, 5__ Strongly agree,” the researcher would be using which of the following to discover data. a. Likert scale b. Semantic differential c. Multiple choice d. Thematic Appreciation Test (TAT) e. Dichotomous question 118. The question “What is your opinion of American Airlines?” is an example of a ________ question. a. rating scale b. word association c. completely unstructured d. story completion e. importance scale 119. One set of consumers, during a focus-group session, indicated that Dell computers reminded them of a surfer, Apple computers were equated to a mad scientist, and IBM computers to Scrooge from the Dickens’s tale. Which of the following qualitative research approaches matches to the approach described above? a. Projective techniques b. Visualization c. Brand personification d. Laddering e. Pyramiding 120. If you decided to interview members of your class with regard to issues relating to the university and college life, you would have selected the ________ as a means of sampling members of the total population. a. simple random sample b. stratified random sample c. cluster (area) sample d. convenience sample e. quota sample  Â