SOLVED

True/False 61. Consumers may evaluate identical products differently depending on how they are branded. 62. Physical goods, services, and stores can be branded, but ideas and people cannot. 63. Brand knowledge is indicated when the consumer refuses to purchase competitive brands. 64. One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand. 65. The quantity of a marketer’s investment in brand building is the critical factor in building brand equity, not necessarily the quality.  Â