SOLVED

126. When the National Cash Register Company reintroduced its crank-operated cash registers in Latin America and Africa, it was practicing what form of invention? a. Backward invention b. Forward invention c. Product innovation d. Product invention e. None of the above 127. Your firm has decided to enter the international market with your product called “Trema,” a new pocket organizer/cell phone combination. In your discussions about the marketing plans, your CMO has decided that your firm will use the same advertising program from the “home” market for the new foreign markets. Your CMO is advocating ________. a. product adaptation b. dual adaptation c. straight extension d. communication adaptation e. none of the above 128. The “Trema” launch was a success! Now, a year later, you have been receiving calls from U.S. dealers complaining that “Trema” is available from international distributors at prices 50% less than the U.S. price. You are faced with a(n) ________ problem due to the international success of your product. a. gray market b. export/import problem c. overstock d. distributor relationship e. none of the above 129. Too many U.S. firms think their job is done once the product leaves the factory for the foreign country. These firms do not pay attention to how the product moves within the foreign country. There are three major links between seller and ultimate buyer in the foreign country. The first link is ________, where the export department or international division makes decisions on channels and other marketing-mix elements. a. channel partners b. corporate headquarters c. seller’s international marketing headquarters d. advertising agencies e. host country corporate offices 130. The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in “The Lord of the Rings” film trilogy. This is an example of a government trying to strengthen its ________. a. country-of-origin perceptions b. international subsidiaries c. internationalization d. contract manufacturing e. distributor relationships  Â