121. SuperToy Co. just came out with a new remote controlled motorcycle, with a special battery pack that is purchased separately. When assessing the cash flows associated with the new toy, income from the purchase of the battery pack is considered ________. a. dragalong income b. incremental income c. disruptive income d. intrinsic income e. cannibalized income 122. The financial analysis for your new product shows that for the fist year you must sell 100,000 units at an average selling price of $10.00 in order to cover the costs of introduction, marketing, and development. The financial process used to arrive at these numbers is called ________. a. financial analysis b. statistical analysis c. covariant analysis d. breakeven analysis e. risk analysis 123. You have been asked to try a firm’s new line of potato chips at no cost to you. Now you have been approached by the firm and asked if you would pay $1.00 per bag for these chips (regular price $1.99) or if you would prefer your regular brand of potato chips. You choose your favorite brand of chips instead. The firm then offers you the option of purchasing their chips for $.90 per bag. You are participating in a ________. a. commercialization of a new product b. sales-wave research study c. controlled test market d. simulated test market e. test market 124. Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed $1 million dollars. Your firm has decided to conduct a ________. a. simulated test market b. sales-wave research c. controlled test market d. test market e. commercialization test 125. Your company has brought in 25 consumers identified as innovators and/or heavy users of its products and is observing them as they use your new product. This test is intended to expose unanticipated problems of safety and servicing and to alert you to customer training and servicing requirements. In marketing terms, this is called ________. a. design testing b. alpha testing c. product testing d. regional testing e. beta testing  Â