56. In the ________ category of buyer–supplier relationships, competition rather than cooperation is the dominant form of governance. a. basic buying and selling b. bare bones c. contractual transaction d. customer supply e. collaborative 57. Vertical coordination may increase the risk to consumer’s and supplier’s ________ (e.g., those expenditures tailored to a particular company and value chain partner). a. logistics channel b. independent operations c. specific investments d. leverage ability e. liquidity situation 58. When buyers cannot easily monitor supplier performance, the supplier might shirk or cheat and not deliver the expected value. ________ is “some form of cheating or undersupply relative to an implicit or explicit contract.†a. Institutional sale b. Opportunism c. Business buying d. Vertical integration e. Contractual transactionism 59. The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. a. vertical b. nonprofit c. spot d. secondary business e. institutional 60. In most countries, ________ are the major buyers of goods and services. a. consumer packaged-goods companies b. government organizations c. health services vendors d. educational institutions e. households  Â