51) A(n) ________ identifies the degree of effort required of the firm’s personnel to collect information and make a purchase decision. A) needs hierarchy B) purchase continuum C) buy class framework D) buying center continuum E) need-response framework 52) Straight rebuys ________. A) are the most complex of purchase types because they require customer relationship management B) are more complex than new-task buys C) often involve products with low risks D) involve recruiting new vendors E) are the B2B version of comparison shopping in the consumer market 53) A modified rebuy ________. A) requires more time and effort than straight rebuys B) is the B2B version an impulse purchase in the consumer market C) requires more time and effort than new-task buying D) occurs whenever a company reorders a product from an original supplier E) involves only one role in the buying center 54) A new-task buy ________. A) requires less time and effort than a modified rebuy B) cannot be used if the buyer uses single sourcing C) is characterized by uncertainty and high risk D) is similar to routine decision making in the consumer market E) begins with a SWOT analysis 55) Which of the following is a job title for a professional buyer? A) gatekeeper B) procurement officer C) initiator D) influencer E) sales manager 56) The group of people in the organization who participate in the purchase decision-making process is referred to as the ________. A) buyer institution B) resource center C) buying center D) purchasing hierarchy E) purchasing office 57) Which of the following statements about buying centers is true? A) The buying center is like a standing committee. B) The buying center roles are specified on the organizational chart. C) The most commonly found buying center has six employees, one to assume each of the buying center’s roles. D) An individual’s role in the buying center does not change. E) The members of a buying center typically participate in a cross-functional team. 58) The ________ is the member of the buying center who actually needs the product. A) initiator B) gatekeeper C) decider D) user E) influencer 59) The ________ is the member of the buying center who controls the flow of information to other members. A) initiator B) gatekeeper C) decider D) user E) influencer 60)Â The ________ is the member of the buying center who makes the final decision. A) buyer B) gatekeeper C) decider D) user E) influencer