SOLVED

21) _________ media contains more information than ____________ media, which requires more participation from an audience. a. Hot; cool b. Cool; hot c. More; less d. Newspaper; lecture 22) Drawing on McLuhan’s formulation of media and communication, a traditional sociology lecture is an example of _______ media. a. hot b. cool c. lukewarm d. place based 23) Of the following, which is not one of the major goals underlying Canadian content (CanCon) broadcasting regulations? a. displaying Canadian talent in entertainment programming b. offering information and analysis from a Canadian point of view c. reflecting Canadian attitudes, opinions, ideas, and values in programming d. marketing Canadian talent abroad 24) This approach argues that the media provides a unique and powerful ability to promote common values and beliefs. a. functionalism b. conflict theory c. symbolic interactionism d. feminism 25) The _______________ function of the media suggests that the media plays a role in filtering and making comprehensible the huge volume of news stories and issues. a. understanding function b. correlation function c. entertainment function d. socialization function 26) After a hard day of studying for your sociology exam, all you want to do when you get home is relax in front of the television. From a functionalist perspective, this exemplifies what function of the media? a. socialization function b. surveillance function c. correlation function d. entertainment function 27) _______________ suggests that the mass media is a vehicle used by the rich and powerful to control the masses and reinforce their false consciousness. a. Functionalism b. Conflict theory c. Symbolic interactionism d. Feminism 28) A sociologist coming out of this theoretical approach is most likely to consider the mass media as an integrative transmitter of values, beliefs, and traditions across generations. a. structural functionalist b. feminist c. symbolic interactionist d. conflict theorist 29) As theorized by Chomsky and Herman, by manipulating the stories that are covered and the manner in which they are presented, the mainstream media effectively _______________ through their filtering. a. manufacture dissent b. manufacture consent c. fabricate truth d. propagate ignorance 30) According to this perspective, since the dominant media are commercial enterprises, their content will reflect the interests of the rich and powerful. a. power elite model b. verstehen model c. communicative action d. propaganda model