SOLVED

1) A business plan ________. A) is a document that outlines marketing strategies B) identifies how a company will measure and control specific marketing strategies C) is another name for a marketing plan D) includes the decisions that guide the entire organization or its business units E) is another name for a SWOT analysis 2) Which of the following is a true statement about business planning? A) Business planning involves taking action before developing objectives. B) Business planning is an ongoing process. C) Business planning is concerned with the long term but not the short term. D) Business planning is concerned with the short term but not the long term. E) Business planning takes place after development of the marketing plan. 3) A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement and control those strategies. A) marketing plan B) communications plan C) business plan D) operational plan E) financial plan 4) ________ are rules of conduct that guide how most people in a culture judge what is right and what is wrong. A) Plans B) Values C) Ethics D) Habits E) Tactics 5) A ________ is a firm’s set of written standards of behavior to which everyone in the organization must subscribe and which establish standards for how the organization interacts with its stakeholders. A) civil law B) strategic plan C) code of ethics D) marketing plan E) business plan 6) ________ is the third, or “nuts-and-bolts,” level of planning. A) Strategic planning B) Functional planning C) Operational planning D) Product development E) Business planning 7) The three levels of business planning are ________. A) managerial, operational, promotional B) strategic, functional, operational C) portfolio, strategic, functional D) SWOT, strategic, tactical E) operational, functional, tactical 8) ________ is the managerial decision process that matches the organization’s resources and capabilities to its market opportunities for long-term growth. A) Operational planning B) Strategic planning C) Portfolio analysis D) SWOT analysis E) Corporate culture 9) The CEO, president, and top executive officers are responsible for ________ in the strategic plan. A) operational planning B) developing the details of the pricing strategy C) designing ad campaigns D) defining the firm’s purpose E) employee benefits 10) SBU stands for ________. A) strategic buying utilities B) successful business utilities C) strategic business units D) standard business units E) successful business units