SOLVED

61) By using Priceline.com, potential buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered bid. This is an example of ________. A) B-to-B online marketing B) C-to-C online marketing C) B-to-C online marketing D) C-to-B online marketing E) G-to-B online marketing 62) Avo Cutlery has always relied upon selling its fine cutlery via supermarkets and its own chain of stores. But thanks to the dot-com boom, the company now also sells its cutlery via its Web site, AvoCutlery.com. Which of the following best describes Avo Cutlery? A) buy-here pay-here company B) brick-and-mortar company C) click-only company D) click-and-mortar company E) shell company 63) LilKidClothing.com is a Web site that offers products for children below the age of five. Consumers order at LilKidClothing.com and products are delivered to their homes within a week. Which of the following major online marketing domains is evident from this example? A) C-to-B B) C-to-C C) B-to-C D) B-to-G E) G-to-B 64) Genma Steel, a steel manufacturer, caters to industrial companies and has set up a corporate Web site in order to show potential customers its products and services. Alongside the products are the testimonials of the various companies that have used Genma’s products and services. Which of the following major online marketing domains is evident from this example? A) B-to-C B) C-to-B C) B-to-B D) B-to-G E) G-to-B 65) Selleverything.com is a Web site that allows individuals to sell or auction products. Users can bid for items, which are then delivered to the highest bidder’s address by Selleverything.com, which receives a small commission. Which of the following major online marketing domains is evident from this scenario? A) B-to-B B) B-to-G C) C-to-B D) G-to-B E) C-to-C 66) RegalResorts.com lets customers bid for vacation packages. It then awards the vacation package to the highest bidder. Which of the following major online marketing domains is evident here? A) C-to-B B) B-to-B C) G-to-B D) C-to-C E) B-to-C 67) A(n) ________ is designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell the company’s products directly. A) podcast B) corporate Web site C) search engine D) digital catalog E) online magazine 68) ________ are designed to engage consumers in interactions that will move them closer to a direct purchase or other marketing outcome. A) Online magazines B) Marketing Web sites C) Search engines D) Digital catalogs E) Podcasts 69) Online ads that incorporate animation, video, sound, and interactivity are called ________. A) search-related ads B) parody ads C) content-based ads D) digital catalogs E) rich media ads 70) In ________, text-based ads and links appear alongside search engine results on sites such as Google, Yahoo!, and Bing. A) content sponsorships B) digital billboards C) digital catalogs D) contextual advertisements E) RSS feeds