SOLVED

41) Precoding questions refers to: A) placing numbers on the question responses to facilitate data entry after the survey has been conducted. B) predetermining the responses; this makes report writing easier because the report may be started early. C) precoding is no longer used; it has been replaced totally by automated, computerized interviewing software. D) analysis methods for scaled-response questions only. E) conducting a dry run of the survey to see which questions “work.” 42) The only time coding is not fairly straightforward is when: A) there are many questions on the questionnaire. B) scaled-response questions are used. C) a researcher uses an “all that apply” question. D) closed-ended questions are used. E) Likert scales are used. 43) “All that apply” questions are questions that: A) ask respondents to pick more than one item from a list of possible responses. B) allow respondents to respond in any way they wish. C) ask respondents to apply ideas. D) encourage respondents to find connections between concepts. E) ask respondents to pick one item from a list of possible responses. 44) How does the textbook discuss the use of a pretest? A) The client should always be present for the pretest. B) A pretest needs to be done on each question with the client prior to it going into the questionnaire. C) A pretest is only necessary if you are not using a computer-assisted questionnaire design program. D) A pretest involves conducting the survey on a small, representative set of respondents in order to reveal questionnaire errors before the survey is launched. E) A pretest is the analysis that occurs after “back-translation.” 45) J. J. Yamamoto works for a marketing research firm in Vancouver and one of her clients is a multinational firm with interests in 12 countries. J. J.’s client’s next research project involves surveying household members in China. J. J. speaks English and Japanese but does not speak any Chinese dialects. She is responsible for designing the questionnaire. Which of the following best represents the procedure J. J. should use in developing the questionnaire for her client? A) Create the questionnaire in the universal language of English, then have it translated into the target audience’s language, pretested and revised for distribution. B) Create the questionnaire in the universal language of English, then have it translated into the target audience’s language, then have it translated by independent translators back into English so it is ready for distribution. C) Create the questionnaire in the universal language of English, then have it translated into the target audience’s language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made so it is ready for distribution. D) Create the questionnaire in the universal language of English, then have it translated into the target audience’s language, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made, and finally, conduct pretests using persons who speak the target language in China. E) Never attempt to create a questionnaire in a language other than one’s own native language; it is wise to not accept such research projects and to refer the client to a marketing research firm China where the respondents live. 46) Tommy Cole was reviewing a new employee’s work at large research company. Tommy had several years of experience in research and was regarded as the company expert in designing questionnaires. As Tommy read the questionnaire proposed by the new employee, he found the following question, which had been drafted to measure the occupational status of respondents: “Check one of the following categories which describes your occupational status?” ___ Full-time employment ___ Full-time student ___ Part-time student ___ Unemployed ___ Retired Which of the following best describes the appropriate action Tommy should take regarding this question? A) approve it; this is a perfectly good question B) approve it; but break “retired” into smaller categories such as “semi-retired” C) disapprove it; the question is “leading” in that it assumes all occupations are either full-time or part-time D) disapprove it; the question is “loaded” in that it assumes everyone should either be employed or a student E) disapprove it; the question is “double-barreled” because someone could be retired and a part-time or full-time student 47) Which of the following does NOT relate to the use of screening questions? A) Screening questions can be used to select the respondent types desired by the researcher. B) The first few questions of a questionnaire are normally screening questions. C) Screening questions are always required. D) Screening questions can be used with all forms of survey formats. E) Not all surveys have screening questions. 48) Patrick Strubel is a young attorney who is reviewing a proposed research survey to be used in an upcoming trial. The case involves potential deceptive advertising claims made in a TV commercial advertising over-the-counter (i.e., nonprescription) medicine. Patrick is commissioning research to determine consumers’ understanding of the claims after they have watched the TV commercial. Patrick wants to separate respondents into two categories: i) those who recall having actually seen the TV commercial and ii) those who do not recall having seen it. For those who do not recall having seen the commercial, they will be asked to view it before asking questions about their beliefs of the claims made. Patrick views the questionnaire proposed by the research firm. One of the questions is: (1) Do you recall having watched a TV commercial featuring XYZ, a pain reliever for arthritis? If “yes,” continue. If “no,” go to Question (12). This question would be considered a(n): A) disguised question B) skip question C) screening question D) undisguised question E) classification question 49) Diane Benoit is an assistant project director at ABC Research. Diane has completed designing a questionnaire to be given to college students for a client and she is now in the process of coding the questionnaire. Two of the questions are: A) Question (1) 1-4; Question (2) 1-4 B) Question (1) 1-4; Question (2) 0,1 for each choice C) Question (1) F,S,J,SR; Question (2) CS,GL,SU,CC D) Question (1) 0,1 for each choice; Question (2) 1-4 E) Question (1) 0,1 for each choice; Question (2) 0,1 for each choice 50) Which of the following does NOT relate to warm-up questions? A) follow screening questions in a questionnaire B) are simple, easy-to-answer questions that spark respondents interest C) serve to demonstrate how easy the survey will be to complete D) relate to the research objectives E) are used to determine which question will be answered next