SOLVED

31. Which of the following is one of the key disadvantages of online market research? a. Online research is expensive. b. Online research is slow. c. People tend to be dishonest online. d. Online research lacks versatility. e. Samples can be small and skewed. 32. All of the following are considered to be advantages of online research EXCEPT that ________. a. online research is inexpensive b. online research is fast c. online research is relatively free of technological problems and inconsistencies d. online research is versatile e. people tend to be more honest online than in other interviewing methods 33. One of the biggest obstacles to conducting international research is ________. a. cost b. lack of consistency c. language difficulties d. religious bias e. lack of management’s commitment in this area 34. A ________ has been defined as being a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. a. marketing information system b. marketing intelligence system c. marketing decision support system d. marketing research system e. database management system 35. All of the following are considered to be among the seven characteristics of good marketing research EXCEPT ________. a. the scientific method b. research creativity c. multiple methods d. ethical marketing e. independence of models and data  Â