SOLVED

31) In the business market, products of the fishing and agricultural industries purchased to use in a finished product are examples of ________. A) component parts B) accessory equipment C) processed materials D) MRO products E) raw materials 32) ________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products. A) Component parts B) Accessory equipment materials C) Processed materials D) MRO products E) Raw materials 33) The Federal Trade Commission says that a product must be entirely new or changed significantly to be called new and that a product may be called new for only ________ months. A) two B) three C) six D) ten E) twelve 34) Marketers classify innovations based on their ________. A) degree of newness B) costs to manufacture C) prices D) degree of tangibility E) contribution margins 35) A ________ is a modification to an existing product. A) technical innovation B) continuous innovation C) discontinuous innovation D) commercial innovation E) dynamically discontinuous innovation 36) A knockoff is a ________. A) company that uses a me-too strategy for its promotion B) company that uses comparative advertising C) new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle D) product that is unbranded E) new product that copies, with slight modifications, the design of an original product 37) A consumer doesn’t have to learn anything new to use a(n) ________. A) dynamically continuous innovation B) dynamically continuous new product C) discontinuous new product D) continuous innovation E) discontinuous innovation 38) A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation 39) Consumers must engage in a great amount of learning to use a ________ because no similar product has ever been on the market. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation 40) The first phase of the new-product development process is ________. A) problem recognition B) product concept screening C) idea generation D) product concept development E) business analysis