SOLVED

61) Which of the following statements about the use of color in retail stores is true? A) Blue and green are warm colors. B) Bright colors make shoppers feel more relaxed. C) Reds and yellows convey an atmosphere of elegance and cleanliness. D) Orange is used to stimulate hunger. E) Light colors convey excitement. 62) Which of the following statements about retail store personnel is true? A) The presence of knowledgeable sales personnel is generally unimportant to shoppers. B) Shoppers tend to rate the quality of service they receive from sales personnel as low. C) The turnover rate among sales personnel is low. D) Superior customer service is rarely seen as a competitive advantage. E) Store personnel are unrelated to a store’s image. 63) Why has the practice of running frequent sales often backfired for retailers? A) Fewer shoppers are interested in bargain hunting. B) Changing price points have had little effect on store images. C) Consumers become trained to buy only when the retailer is having a sale. D) Shoppers are more interested in store image than in price points. E) Department stores have resisted using everyday-low-pricing strategies. 64) A store using an everyday low-pricing (EDLP) strategy does which of the following? A) relies on its pricing strategy to create its competitive advantage and engages in a price war if necessary to maintain the advantage B) has weekly sales C) sets prices between the list price the manufacturer suggests and the deeply discounted price stores that compete on price alone offer D) positions itself as an anchor store in a shopping center E) eliminates customer service in order to maintain low prices 65) In terms of the basic types of retail locations, the traditional downtown business area found in most towns and cities is referred to as a ________. A) saturated trade area B) understored trade area C) lifestyle center D) shopping center E) central business district 66) A ________ is a group of commercial establishments owned and managed as a single property. A) wholesaler B) franchise C) shopping center D) hypermarket E) business district 67) Which of the following statements about shopping centers is true? A) The smallest form of shopping center is called a strip center. B) The largest form of shopping center is called a lifestyle center. C) Rents for stores in shopping centers tend to be low. D) Shopping centers are not sources of entertainment aside from the shopping experience. E) A shopping center is a group of commercial establishments managed as multiple properties. 68) Which of the following is the best example of an anchor store? A) a freestanding store such as IKEA B) an upscale retailer such as Williams-Sonoma in a lifestyle center C) a department store such as Macy’s in a shopping center D) a kiosk selling perfume or jewelry in a shopping center E) a small restaurant in a strip center 69) Which of the following accurately describes a lifestyle center? A) It is the new term for a redesigned central business district that provides a rich variety of services and products. B) It is a form of a superregional center. C) It combines the feel of a neighborhood park with the convenience of a strip mall. D) It is a freestanding retail operation that has designated itself as a shopping destination. E) It is a nontraditional retail center that offers marketers more flexibility than a shopping center. 70) A ________ is a smaller shopping center with upscale stores, convenient locations, and expensive landscaping. It is typically located near affluent residential neighborhoods. A) superregional center B) strip center C) lifestyle center D) franchise E) freestanding retailer