SOLVED

71) Loss of research integrity can take the form of: A) s B) Providing full disclosure of information. C) Maintaining accuracy of research results. D) Presenting data as uncovered. E) Misinterpreting the research findings due to inexperience. 72) Which of the following is NOT a criticism of the marketing research industry? A) The industry is too survey oriented. B) The industry does not understand the real problems that need studying. C) The industry is too concerned about respondents. D) The price of research is high relative to its value. E) The industry lacks creativity. 73) Marketing research critics, Vijay Mahajan and Yoram Wind, highly regarded academics and business consultants, believe marketing researchers should be more involved with their clients. In order to do that they recommend all of the following except: A) Focus on diagnosing problems B) Use information technology to increase speed and efficiency C) Take an integrative approach D) Expand the strategic impact of marketing research E) Incorporate intuitive decision making practices 74) Successful companies know and understand the customer so well that the product conceived, priced, promoted, and distributed by the company is ready to be bought as soon as it is possible. A) True B) False 75) The key point in the marketing concept is to put the product first. A) True B) False 76) The term strategy is borrowed from military jargon that stressed developing plans of attack to minimize the enemy’s ability to respond. A) True B) False 77) The Marketing Research and Intelligence Association (MRIA) recognizes that respect and cooperation of Canadians as potential research subjects form the core of the marketing research industry. A) True B) False 78) Pricing tests are an example of a type of research that monitors marketing performance. A) True B) False 79) A.C. Nielsen is recognized today as the “Father of Marketing Research.” A) True B) False 80) Strategic alliances allow firms with strong expertise in one area to form partnerships with firms offering expertise in another area. A) True B) False 81) Firms having internal supplies spend about 10% of sales on marketing research. A) True B) False 82) Customized service firms provide omnibus surveys. A) True B) False 83) Eye Tracking, Inc., is a specialized research technique firm. These firms are much more widely used in the United States than in Canada. A) True B) False 84) One criticism of the marketing research industry is that the industry is far too creative. A) True