SOLVED

11) Hiring a reputable data collection company that has excellent training, good supervision, and built-in validation techniques is a good way to reduce what type of error? A) respondent B) fieldworker C) bogus responses D) misrepresentation E) nonresponse 12) Good question design and adequate pretesting are just a few ways to reduce _____________ errors. A) unintentional fieldworker B) intentional fieldworker C) unintentional respondent D) intentional respondent E) all 13) Population misrepresentation is likely to be low when conducting online surveys with which target market? A) Generation Y B) Elderly citizens C) Technophobics D) People in remote areas E) Low-income families 14) Requesting an email address as part of the submission process for an online survey will help reduce what type of error? A) respondent B) fieldworker C) item omission D) bogus responses E) multiple submissions 15) When the concern around multiple submissions and bogus respondents and responses is high, researchers turn to using: A) traditional paper and pencil surveys. B) personal interviews. C) online panels. D) electronic blocking. E) third-person techniques. 16) Which of the following has been labelled the marketing research industry’s biggest problem? A) sampling error B) respondent error C) nonresponse error D) item omissions E) population misrepresentation 17) What are the types of nonresponse errors? A) refusal, break-off, and hang-up B) hang-up, refusal, and item omission C) refusal, break-off, and item omission D) hang-up, attention loss, and call back E) hang-ups, attention loss, and misunderstanding 18) A respondent reaches a certain point in the interview, and then decides not to answer any more questions. This is known as: A) quitting. B) nonresponse. C) item omission. D) a break-off. E) a failure to communicate. 19) Some tactics have been found to reduce the rate of refusal to participate in the survey. Which of the tactics listed below was NOT discussed in your textbook as such a tactic? A) offering to call back B) identifying the research company C) coercion D) shortening the length of the interview E) emphasizing that it is in fact research and not a sales ploy 20) One decision rule used in the research industry relating to how to define a “completed survey” is to define it as one in which all the: A) primary questions have been answered. B) primary and secondary questions have been answered. C) primary, secondary, and tertiary questions have been answered. D) questions have been answered. E) classification questions have been answered.