SOLVED

6. The business marketer normally deals with ________ buyers than the consumer marketer does. a. more and larger b. more and smaller c. fewer and larger d. fewer and smaller e. the same number of 7. Trained purchasing agents, who must follow their organization’s ________, often purchase business goods. a. culture b. past purchasing history c. purchasing policies, constraints, and requirements d. needs e. financial budgets 8. There are a series of guidelines for selling to small businesses. Which of the following should NOT be among those guidelines? a. Don’t waste their time. b. Do keep it simple. c. Do use the Internet. d. Don’t forget about direct contact. e. Do lump small and midsize businesses together for efficiency sake. 9. Ultimately, the amount of steel sold to General Motors depends on the consumer’s demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent? a. Derived demand b. Inelastic demand c. Geographic demand d. Relational demand e. Static demand 10. The demand for business goods is ultimately derived from the demand for ________. a. raw materials b. consumer goods c. electronics d. business solutions e. e-commerce  Â