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126. When commercializing a new product, market-entry timing is critical. Your firm has the distinction of being the first to market with your new product. As the first entrant in the market, your company can enjoy ________. a. market attractiveness b. first mover advantages c. parallel entry d. late entry e. brand awareness 127. ________ calls for developing a master chart showing the simultaneous and sequential activities that must take place to launch the product. By estimating how much time each activity takes, the planners estimate completion time for the entire project. a. Inventory management b. Innovation diffusion c. Critical path scheduling d. Product adoption e. Personal influence 128. Your company is in the beginning stages of rolling out its new line of fishing gear. Targeted consumers include fishing clubs, sporting good store buyers, and subscribers to fishing magazines. In marketing terms, these prime prospects would be classified as ________. a. indirect users b. innovators c. early adopters d. heavy users e. laggards 129. Your father-in-law still refuses to buy a DVD player. His rationale is that he still has a BetaMax VCR recorder in the basement that represents old technology. You inform him that videotape is an outdated technology and soon their will be no video tapes for rental or purchase. Based upon the factors influencing the adoption process, your father-in-law can be best described as a(n) ________. a. innovator b. early adopters c. member of the early majority d. member of the late majority e. laggard 130. Your personal physician prides himself on being on top of the literature regarding new medicines for his patients. In fact, your doctor prides himself on being the first to prescribe new medicines to help his patients. In marketing terms, your doctor can be said to be a(n) ________. a. late majority b. early majority c. innovator d. laggard e. early adopter  Â