SOLVED

31) Accent is a small, local store that sells only accessories. Accent offers a large line of belts, purses, earrings, scarves, and necklaces in a significant number of prices, styles, and brands. Accent’s customers most likely have a high demand for ________. A) information B) bulk breaking C) product variety D) product assortment E) spatial convenience 32) According to the text, stores such as JCPenney and Hot Topic are focusing on ________. A) segmenting global markets by service output needs B) ensuring that spatial convenience demands are met C) matching product assortments to target consumers D) providing a limited variety of new, trendy items E) reducing the waiting time for mail order products 33) Which term refers to all aspects of easing the shopping and purchase process for end-users as they interact with commercial suppliers or retailers? A) direct marketing B) personal selling C) channel strategy D) service output E) customer service 34) According to the text, which service output demand does the cable television industry typically fail to meet? A) bulk breaking B) customer service C) product variety D) waiting time E) information sharing 35) The LEAST likely reason that end-users of DirecTV are satisfied with the firm’s customer service is that DirecTV ________. A) provides useful information to all customer service representatives B) places its own employees at third-party call centers to gain control C) offers higher pay than cable providers to call center employees D) gives customer service representatives free satellite TV E) conducts all customer service functions in-house 36) How does Cabela’s most likely facilitate excellent customer service? A) developing information systems B) hiring knowledgeable workers C) providing product variety D) offering free delivery E) keeping prices low 37) Which service output involves educating end-users about product attributes and usage capabilities? A) information sharing B) customer service C) bulk breaking D) waiting time E) product variety 38) Which statement about market segments is most likely true? A) Most end-users are highly service-sensitive and highly price-insensitive. B) In most cases, the same channel strategy satisfies the needs of all segments. C) A segment’s demand for service outputs is typically unrelated to price factors. D) End-users in a segment make trade-offs between product attributes, service outputs, and price. E) Service outputs are more relevant to segment end-users in the business marketplace than in the consumer marketplace. 39) Which of the following would most likely help identify the types of service outputs that firms must provide to appeal to consumers? A) price-service variability analysis B) end-user segmentation analysis C) conjoint analysis D) cluster analysis E) SWOT analysis 40) According to the text, targeting means ________. A) focusing on a single segment B) selecting all profitable segments C) choosing what segments not to target D) investing in all segments that offer some potential E) designing new marketing channels to target every segment 41) When designing a marketing channel, it is best to focus on product features rather than how consumers plan to use a product. 42) End-users represent the demand component of marketing channels. 43) Most consumers prefer marketing channels with fewer service outputs because price and product features are their only concern when making purchases. 44) When grouping end-users according to service output needs, it is important to segment the market based on how end-users want to buy a product. 45) Information about segmented service output demand enables channel managers to determine w