SOLVED

71) Which of the following is true about freestanding retailers? A) They benefit from the close proximity of stores selling similar merchandise. B) They are typically small entrepreneurial operations. C) They rely on spillover from other stores to attract customer traffic. D) They are located by themselves in a separate building. E) They anchor large shopping centers. 72) Store location planners look at a store’s ________, the geographic zone that accounts for the majority of its sales and customers. A) trade area B) microenvironment C) primary market D) traffic paths E) target market 73) Store location planners conducting a site evaluation would consider all of the following EXCEPT which one? A) local zoning laws B) the impact of color on customer behavior C) traffic flow D) visibility from the street E) ease of delivery access 74) Why do stores locate in saturated trade areas? A) to decrease competition B) to access high customer traffic C) to take advantage of tax breaks D) to create retailer cooperatives E) to standardize the service mix 75) A(n) ________ trade area is a site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head-to-head with the competition. A) overstored B) secondary C) primary D) saturated E) understored 76) The Home Depot entered the market as a store for professional and amateur plumbers, electricians, and carpenters. Then it introduced its garden centers. Next came its home design center that provides help with all kinds of interior decorating problems. Now it is enlarging its garden centers and hiring knowledgeable gardeners to staff these centers. The addition of more amenities and greater assortment can be best explained by which of the following? A) the interconnectedness of the retail life cycle B) the trend toward disintermediation C) the success of off-price retailers D) the wheel-of-retailing hypothesis E) the 80/20 rule of retailing 77) The Healthy Bites Grill is fast-food restaurant chain that sells burgers made from lean buffalo meat, fries that aren’t fried, and veggie pockets with soy cheese. The company is four years old and already has outlets in New York, Japan, Canada, and Kuwait, and has plans to expand to many other markets. In which stage of the retail life cycle is the Healthy Bites Grill? A) introduction B) growth C) maturity D) expansion E) extension 78) Which of the following identifies how the wheel-of-retailing hypothesis and the retail life cycle are alike? A) They both have specific stages through which all retailers progress. B) They both are based on the structure of the product life cycle. C) They both suggest that the majority of retailers enter the market through low-end strategies. D) They both depict how changes in technology and culture affect retailers. E) They both indicate that most retailers shift strategies over time. 79) V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony. The brides-to-be who shop at this store are typically Japanese, Laotian, Vietnamese, Korean, or Chinese. This retailer has used ________ to identify a market segment. A) psychographics B) geography C) demographics D) socioeconomics E) its merchandise mix 80) When sales are made in a local Walmart, the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation. The use of ________ makes this possible. A) POS systems B) social shopping C) e-commerce D) e-menus E) direct selling